1. Introduction to SEO
If you are searching for what is digital marketing course, one of the first things you’ll come across is the importance of SEO – Search Engine Optimisation. Why? Because SEO is one of the most important subjects taught in any digital marketing course. Without SEO, no matter how good your content, website, or product is, it will not appear in front of the right audience.
So, what is SEO?
Search Engine Optimisation (SEO) is the process of improving a website’s visibility on search engines like Google, Bing, and Yahoo. Whenever you search for something, search engines scan millions of pages and display the most relevant results. SEO helps your website appear at the top of these results.
Why SEO is important in digital marketing course
If you enroll in a digital marketing course, SEO will always be one of the core modules. Here’s why:
- High visibility – SEO helps businesses rank higher on Google.
- Free traffic – Unlike ads, SEO brings organic visitors without paying for each click.
- Brand credibility – People trust businesses that appear on the first page of search results.
- Long-term results – Paid ads stop showing once the budget ends, but SEO keeps working for months and even years.
How SEO works
SEO is not about tricking Google. It’s about helping search engines understand your website. Here’s how it works:
- Crawling – Search engines send bots (called crawlers) to scan your website.
- Indexing – The scanned content is stored in Google’s database.
- Ranking – Based on hundreds of factors (keywords, backlinks, site speed, etc.), Google decides where your page will appear in search results.
- 2. Types of SEO
When students ask what is digital marketing course, one of the first topics they come across is the types of SEO. Understanding these categories helps you build a complete SEO strategy for any business, blog, or e-commerce website.
There are several types of SEO, and each one plays a unique role:
1. On-Page SEO
On-page SEO is all about optimizing the content and elements on your website. It ensures that both search engines and users can understand what your page is about.
Key elements of On-Page SEO:
Keyword research & placement – Using the right keywords naturally in titles, headings, and paragraphs.
Meta tags – Optimized title tags and meta descriptions attract clicks.
URL structure – Short, clean, keyword-friendly URLs rank better.
Content quality – Fresh, engaging, and valuable content gets better rankings.
Internal linking – Linking your blog posts together improves user experience.
👉 Example: If you are writing a blog on what is digital marketing course, adding the keyword naturally in headings and paragraphs is part of on-page SEO.
2. Off-Page SEO
Off-page SEO deals with everything you do outside your website to improve rankings. It mainly focuses on building authority and trust.
Key strategies include:
Backlinks – Getting links from other high-quality websites.
Social signals – Shares, likes, and engagement on social media.
Guest blogging – Writing articles on other websites with backlinks to yours.
Brand mentions – When people talk about your business online.
👉 Example: If your article on what is digital marketing course gets backlinks from an educational site, Google considers it more trustworthy.
3. Technical SEO
Technical SEO ensures that search engines can crawl and index your site without issues.
Key factors of Technical SEO:
Website speed optimisation
Mobile-friendly design
SSL certificate (HTTPS security)
XML sitemaps
Fixing broken links
Structured data (Schema)
👉 Example: If a student visits your blog to learn what is digital marketing course, and the page loads slowly, they may leave. Technical SEO prevents that.
4. Local SEO
Local SEO helps businesses appear in searches within a specific location. It’s very useful for shops, restaurants, and service providers.
Key Local SEO strategies:
Google Business Profile (formerly Google My Business)
Local keywords like “digital marketing course in Mumbai”
Customer reviews
Local directory listings
👉 Example: If someone searches best digital marketing course near me, local SEO decides whether your institute shows up.
5. E-commerce SEO
For online stores, e-commerce SEO is essential. It focuses on optimizing product pages and categories.
Important factors include:
Optimised product descriptions
High-quality product images
Customer reviews
Schema markup for products
Clear navigation
👉 Example: An institute selling digital marketing courses online would optimize course details like price, duration, and reviews.
6. Voice Search SEO
With Alexa, Siri, and Google Assistant, voice search is becoming more popular. Voice SEO focuses on conversational queries.
Example queries:
“What is digital marketing course in simple words?”
“Which is the best digital marketing course online?”
Optimising for voice means using long-tail keywords and natural language.
7. Video SEO
YouTube is the second-largest search engine. Video SEO helps rank videos higher on YouTube and Google.
Tips for Video SEO:
Use keywords in titles, tags, and descriptions
Add subtitles and transcripts
Create engaging thumbnails
Promote videos on social media
👉 Example: A YouTube video titled What is Digital Marketing Course Explained can rank well if optimised properly.
8. Mobile SEO
More than 70% of searches happen on mobile devices. Mobile SEO ensures your website is user-friendly on smaller screens.
Responsive design
Fast loading speed
Easy navigation
Avoiding pop-ups that block conten2. Types of SEO
When students ask what is digital marketing course, one of the first topics they come across is the types of SEO. Understanding these categories helps you build a complete SEO strategy for any business, blog, or e-commerce website.
There are several types of SEO, and each one plays a unique role:
1. On-Page SEO
On-page SEO is all about optimizing the content and elements on your website. It ensures that both search engines and users can understand what your page is about.
Key elements of On-Page SEO:
Keyword research & placement – Using the right keywords naturally in titles, headings, and paragraphs.
Meta tags – Optimized title tags and meta descriptions attract clicks.
URL structure – Short, clean, keyword-friendly URLs rank better.
Content quality – Fresh, engaging, and valuable content gets better rankings.
Internal linking – Linking your blog posts together improves user experience.
👉 Example: If you are writing a blog on what is digital marketing course, adding the keyword naturally in headings and paragraphs is part of on-page SEO.
2. Off-Page SEO
Off-page SEO deals with everything you do outside your website to improve rankings. It mainly focuses on building authority and trust.
Key strategies include:
Backlinks – Getting links from other high-quality websites.
Social signals – Shares, likes, and engagement on social media.
Guest blogging – Writing articles on other websites with backlinks to yours.
Brand mentions – When people talk about your business online.
👉 Example: If your article on what is digital marketing course gets backlinks from an educational site, Google considers it more trustworthy.
3. Technical SEO
Technical SEO ensures that search engines can crawl and index your site without issues.
Key factors of Technical SEO:
Website speed optimisation
Mobile-friendly design
SSL certificate (HTTPS security)
XML sitemaps
Fixing broken links
Structured data (Schema)
👉 Example: If a student visits your blog to learn what is digital marketing course, and the page loads slowly, they may leave. Technical SEO prevents that.
4. Local SEO
Local SEO helps businesses appear in searches within a specific location. It’s very useful for shops, restaurants, and service providers.
Key Local SEO strategies:
Google Business Profile (formerly Google My Business)
Local keywords like “digital marketing course in Mumbai”
Customer reviews
Local directory listings
👉 Example: If someone searches best digital marketing course near me, local SEO decides whether your institute shows up.
5. E-commerce SEO
For online stores, e-commerce SEO is essential. It focuses on optimizing product pages and categories.
Important factors include:
Optimised product descriptions
High-quality product images
Customer reviews
Schema markup for products
Clear navigation
👉 Example: An institute selling digital marketing courses online would optimize course details like price, duration, and reviews.
6. Voice Search SEO
With Alexa, Siri, and Google Assistant, voice search is becoming more popular. Voice SEO focuses on conversational queries.
Example queries:
“What is digital marketing course in simple words?”
“Which is the best digital marketing course online?”
Optimising for voice means using long-tail keywords and natural language.
7. Video SEO
YouTube is the second-largest search engine. Video SEO helps rank videos higher on YouTube and Google.
Tips for Video SEO:
Use keywords in titles, tags, and descriptions
Add subtitles and transcripts
Create engaging thumbnails
Promote videos on social media
👉 Example: A YouTube video titled What is Digital Marketing Course Explained can rank well if optimised properly.
8. Mobile SEO
More than 70% of searches happen on mobile devices. Mobile SEO ensures your website is user-friendly on smaller screens.
Responsive design
Fast loading speed
Easy navigation
Avoiding pop-ups that block content - 3. SEO Examples
When people ask what is digital marketing course, one of the easiest ways to understand SEO is by looking at real-life examples. Examples make it simple to see how SEO works in practice. Let’s go through different kinds of SEO with practical illustrations.
Example 1: On-Page SEO
Imagine you are writing a blog post titled What is Digital Marketing Course? Beginner’s Guide.
Here’s how On-Page SEO can be applied:
Keyword usage – The phrase what is digital marketing course is added naturally in the title, headings, and first paragraph.
Meta description – “Learn what is digital marketing course, its types, benefits, and career opportunities in simple words.”
Content structure – Subheadings (H2, H3) make the blog easy to scan.
Internal linking – Linking to another blog like “Top 10 Career Options After Digital Marketing Course.”
👉 Result: Google understands the page is highly relevant to users searching what is digital marketing course.
Example 2: Off-Page SEO
Let’s say you own an institute offering digital marketing training. You publish an article on your website about what is digital marketing course. Now, you reach out to education blogs, news websites, and career platforms asking them to link to your article.
👉 Result: These backlinks increase your domain authority, and your article appears higher on Google whenever someone searches what is digital marketing course online.
Example 3: Local SEO
Suppose your institute is in Mumbai. You create a Google Business Profile with details like address, phone number, and course timings. You also encourage students to leave reviews about your training.
When someone types “what is digital marketing course in Mumbai”, your business shows up in the Google Maps results (Local Pack).
👉 Result: Local students easily discover your institute and enroll.
Example 4: Technical SEO
A student searching for what is digital marketing course clicks on your website. If the site takes more than 5 seconds to load, the student will probably leave. But with proper Technical SEO (fast hosting, image compression, mobile-friendly design), your page loads quickly.
👉 Result: Students stay longer, explore your course details, and possibly register.
Example 5: E-commerce SEO
If you are selling online courses through your website, you can optimise your product pages.
Title: “What is Digital Marketing Course – Learn Online with Certification”
Description: Highlight course duration, modules, and benefits.
Schema Markup: Show star ratings and reviews in search results.
👉 Result: Your course stands out on Google and attracts more enrollments.
Example 6: Video SEO
Suppose you create a YouTube video titled What is Digital Marketing Course Explained in Hindi. You optimise the video with tags like “digital marketing basics,” “SEO tutorial,” and “online course.”
👉 Result: The video ranks on YouTube and Google, helping students learn visually. It also drives traffic to your website.
Example 7: Voice Search SEO
With more people using Alexa and Google Assistant, voice search optimisation is crucial.
Instead of typing what is digital marketing course, users ask:
“Hey Google, can you explain what is digital marketing course?”
“Alexa, find me the best digital marketing course online.”
By optimising content with natural language and FAQs, your website can capture these queries.
Example 8: Case Study
Let’s say a small coaching institute in Delhi was struggling to get students. They invested in SEO by:
Writing blogs on what is digital marketing course and related keywords.
Creating videos on YouTube.
Getting backlinks from career guidance sites.
Listing on Google Business Profile.
Within 6 months, their website traffic grew by 200%, and student inquiries doubled - 4. Which Platform is Best for SEO?
When students ask what is digital marketing course, one of the common follow-up questions is: Which platform is best for building a website and optimising it for SEO?
The platform you choose for your website or blog plays a big role in how easy (or difficult) it is to implement SEO. Let’s break down the most popular platforms and see which is the best fit.
1. WordPress
WordPress is by far the most popular platform for SEO. In fact, more than 40% of all websites on the internet are built using WordPress.
Why WordPress is best for SEO:
Highly customisable with plugins like Yoast SEO or RankMath.
Easy to optimise meta titles, descriptions, and URLs.
Supports blogging (very useful if you’re writing about what is digital marketing course).
Mobile-friendly themes.
Large community support.
👉 Best for: Bloggers, institutes, businesses, and anyone serious about SEO.
2. Shopify
Shopify is mainly designed for e-commerce websites. If you plan to sell products or courses online, Shopify is a strong choice.
SEO advantages:
Built-in SEO-friendly features.
Clean code and mobile-optimised themes.
Supports product descriptions, reviews, and schema markup.
👉 Example: If you sell an online program titled What is Digital Marketing Course – Beginner to Advanced, Shopify allows you to rank your product page in Google searches.
3. Wix
Wix is a beginner-friendly platform with drag-and-drop website building.
SEO Pros:
Simple interface for non-technical users.
SEO Wiz tool for basic optimisation.
Good for small business owners who don’t want complexity.
SEO Cons:
Limited customisation compared to WordPress.
Slower loading speeds for some templates.
👉 Best for: Small coaching institutes wanting a quick website for their digital marketing course.
4. Squarespace
Squarespace is known for its beautiful designs and easy-to-use templates.
SEO Features:
Optimised for mobile.
SSL certificate included.
Easy meta title and description editing.
Limitations:
Not as flexible for advanced SEO as WordPress.
Smaller community support.
👉 Best for: Personal trainers or small businesses focusing more on design than deep SEO.
5. Custom Websites (HTML/CSS/Custom CMS)
Some businesses prefer building their own websites from scratch. This allows full control but requires technical skills.
Pros:
Complete flexibility.
Can be made extremely fast and lightweight.
Cons:
Requires developers for updates.
SEO implementation takes more effort.
👉 Example: If a university creates its own custom portal for students to learn what is digital marketing course, technical SEO will be critical.
Which Platform Should You Choose?
If your main goal is blogging and content marketing → Go with WordPress.
If you want to sell courses or products → Shopify works best.
If you want a simple website without coding → Wix or Squarespace.
If you have technical expertise → Custom websites give you full control. - 5. Best SEO Tools
When students ask what is digital marketing course, they also want to know which tools professionals use. In fact, most digital marketing courses dedicate a full module to SEO tools, because they make the job faster, more accurate, and more effective.
Here’s a breakdown of the most useful SEO tools every beginner and expert should know:
1. Google Search Console (GSC)
This is a free tool by Google that every website owner should use.
What it does:
Shows which keywords bring traffic to your site.
Helps you monitor website performance.
Alerts you about errors (broken pages, indexing issues).
Shows backlinks to your website.
👉 Example: If you publish a blog on what is digital marketing course, GSC tells you how many people clicked your page when they searched for that keyword.
2. Google Analytics
Another free Google tool, essential for tracking website visitors.
What it does:
Shows where your visitors are coming from (Google, social media, ads, etc.).
Tracks bounce rate, page views, and average time spent.
Helps measure ROI of SEO and marketing campaigns.
👉 Example: If your page what is digital marketing course is bringing 5,000 visitors a month, Analytics will show how many of them actually signed up for your course.
3. SEMrush
A powerful all-in-one SEO and marketing tool.
Features:
Keyword research (find what people are searching for).
Competitor analysis (see what keywords competitors rank for).
Backlink tracking.
SEO audit to fix issues.
👉 Example: If a competitor ranks #1 for what is digital marketing course online, SEMrush will show you their keywords and backlinks so you can create a better strategy.
4. Ahrefs
Similar to SEMrush, but known for its backlink database.
Features:
Strong backlink analysis.
Keyword explorer with difficulty scores.
Content gap analysis (shows what competitors have but you don’t).
👉 Example: If 50 websites are linking to an article titled what is digital marketing course explained, Ahrefs will help you reach those sites for backlinks.
5. Moz Pro
A beginner-friendly SEO tool with strong keyword and link analysis.
Features:
Domain Authority (DA) scoring.
Keyword research and SERP analysis.
SEO site audits.
👉 Example: If your blog what is digital marketing course has a DA of 20, Moz helps you build authority and compete with websites of DA 40–50.
6. Yoast SEO (WordPress Plugin)
If you’re using WordPress, Yoast is a must-have plugin.
Features:
Helps optimise titles, meta descriptions, and URLs.
Suggests where to place keywords.
Provides readability score.
Generates XML sitemaps automatically.
👉 Example: While writing your blog on what is digital marketing course, Yoast will guide you to add keywords in headings and meta tags for better rankings.
7. Screaming Frog SEO Spider
A desktop software used for technical SEO audits.
Features:
Crawls websites just like Google.
Finds broken links and duplicate content.
Checks missing meta tags.
Generates detailed SEO reports.
👉 Example: If your page what is digital marketing course isn’t ranking, Screaming Frog can detect hidden issues like broken links or duplicate titles.
8. Ubersuggest
Created by Neil Patel, Ubersuggest is a beginner-friendly keyword and SEO tool.
Features:
Keyword suggestions.
Competitor analysis.
Content ideas.
Basic SEO audits.
👉 Example: If you type what is digital marketing course in Ubersuggest, it will also suggest related keywords like best digital marketing course online or digital marketing course fees.
Which SEO Tool Should You Use?
Beginners → Google Search Console + Google Analytics + Ubersuggest
Intermediate → Add SEMrush or Ahrefs for deeper insights
Advanced → Use all tools (Screaming Frog, Moz, Yoast, etc.) for a complete SEO strategy - 6. Core Concepts of SEO
When students explore what is digital marketing course, they quickly learn that SEO is built on certain core concepts. These principles act as the foundation of every SEO strategy.
Let’s look at the most important ones:
1. The 3 C’s of SEO
One of the most widely taught frameworks in digital marketing courses is the 3 C’s of SEO:
a) Content
Content is the heart of SEO. Without valuable and relevant content, a website cannot rank.
Your content should answer user questions.
Use keywords naturally, like what is digital marketing course, in headings and body text.
Content should be original, updated, and engaging.
👉 Example: A detailed blog titled What is Digital Marketing Course – Complete Guide for Beginners can attract thousands of readers if written well.
b) Code
The technical part of SEO involves the website’s code.
Clean and fast-loading code improves rankings.
Use proper HTML tags (title, meta description, alt text).
Mobile-friendly and secure websites rank better.
👉 Example: If your what is digital marketing course page takes too long to load, students will leave. Optimised code fixes this issue.
c) Credibility
Credibility comes from how trustworthy and authoritative your website is.
Backlinks from reputed sites increase credibility.
Positive user reviews and testimonials build trust.
Consistent branding across platforms helps recognition.
👉 Example: If multiple universities and career blogs link to your digital marketing course page, Google will rank it higher.
2. E-A-T Principle
E-A-T stands for Expertise, Authoritativeness, and Trustworthiness. Google uses it to measure content quality.
Expertise → Content should be written by someone knowledgeable.
Authoritativeness → The website should be recognized as a reliable source.
Trustworthiness → Secure site (HTTPS), clear policies, and positive reviews.
👉 Example: A blog by a certified trainer explaining what is digital marketing course will rank better than a random page with no authority.
3. Search Intent
Search intent means understanding what the user actually wants. There are 4 types:
Informational – “What is digital marketing course?”
Navigational – “Google Digital Marketing Course website”
Transactional – “Buy digital marketing course online”
Commercial – “Best digital marketing course with certification”
👉 SEO works best when content matches the user’s intent.
4. User Experience (UX)
Google ranks websites higher if they provide a smooth experience.
Fast loading speed.
Easy navigation.
No annoying pop-ups.
Mobile responsiveness.
👉 Example: If a student visits your blog on what is digital marketing course and finds it easy to read and navigate, they will stay longer, reducing bounce rate.
5. Keyword Optimisation
Keywords are the bridge between users and search engines.
Use short-tail keywords (e.g., “digital marketing course”).
Use long-tail keywords (e.g., “what is digital marketing course with placement in India”).
Place keywords in titles, headings, URLs, and image alt tags.